Company Vision

Top brand

Taiwan’s No. 1 brand of cleaning, maintenance and protective products

For many years, Mao Bao has been providing consumers with high-quality household products while staying committed to continuous innovation. Whether through the development of new items or the enhancement of existing ones, the company remains focused on creating products that truly meet consumer needs.

Looking ahead, Mao Bao aims to go beyond household care by also focusing on personal health and protection. With the vision of enhancing everyday comfort and well-being, the company strives to become Taiwan’s leading brand in cleaning, personal care, and protective products.

Global marketing

Expanding into Emerging Markets, Marketing to the World

In response to global market trends, Mao Bao has expanded into emerging markets by establishing a manufacturing facility in Vietnam, with distribution channels covering the entire country. Additionally, the company has set up sales offices in China to introduce its high-quality products to the Chinese market, aiming to become a leading regional brand.

Business philosophy

Four business concepts

In the face of intense market competition, Mao Bao remains fully committed to staying competitive while upholding its responsibilities as a corporate citizen. The company is dedicated to producing eco-friendly products and protecting the environment, guided by its four core management principles, and strives to embody the spirit of responsible corporate citizenship.

Mao Bao aims to provide consumers with high-quality, reasonably priced products that enhance the cleanliness and safety of their homes. At the same time, the company continues to generate profits to reward shareholders and employees, pursuing steady growth toward becoming a world-class enterprise.

Innovation

Innovative research
Integrity management

Integrity-driven management
Eco-friendliness

Dedicated to environmental sustainability
Giving back

Give back to society